Running a Business

Get google to flood you with new customers: Part 4

November 21, 2024 • 5 min read

Understand Google Reviews

Reviews are a critical part of any business, they can literally make or break your entire business regardless of your product or model. Understanding Google Reviews can help you to maximize your business potential and interact with customers in a new way.

A first note; You must have verified your business with Google before you can take any further steps. Google offers a verification by Postcard, just to confirm that your address exists. Once that is completed we can dig into reviews!

1. Go to your Business Profile or Google your business to see what your current review status is. You may be surprised by what you find or how many reviews you have

From here, a few things can happen; if the review is positive you may want to thank the person for leaving a review and that you hope to see them again. If you remember them, now is a great time to let them know that and discuss your interactions with them.

The Alternative can also be the case though, you may find some negative reviews. Don’t panic, this happens. Not everyone can have a perfect experience. What we do next is the big question.

1. Is this review legitimate? What was the customer’s bad experience? It might be worth replying to them as an effort to apologize and salvage the customer experience.

2. Does the review feel inappropriate, hateful or incorrect? If there are issues or inconsistencies with the review, you can report it to Google.
          a. A report MAY get the review pulled. It has to break one or more of Google’s guidelines. But if it does, getting it taken down is helpful for your business to prevent inaccurate reviews from skewing people’s perceptions.

Whatever the case may be here. Always read your reviews carefully and attempt to learn and grow from them. There’s always improvements to be made and reviews are a great way to stay on the pulse of your customer base.

Need help or have questions? Text your MNGRS coach so they can help you.  Not yet assigned to a personal coach?  Click here to sign up and get instant access to a Google expert who can help you through these steps.

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